Brand a new business or venture
Transform an idea into a business that people understand, trust and choose. From strategy and naming to identity, messaging and launch, we create brands built for long-term growth. Over the past 20 years, we’ve helped launch businesses and ventures across food and beverage, healthcare, retail, technology, hospitality and professional services.
Rebrand or reposition your business
When your business changes, your brand needs to keep pace. We evolve strategy, identity and communications to reflect where the business is heading while preserving the trust and equity already earned. We’ve guided founder-led businesses, national organisations and global brands through periods of growth, change and transformation.
Reach more customers
Better marketing starts with better brand foundations. Through positioning, messaging, storytelling and campaigns, we create ideas that build awareness, improve recall and make your business easier to choose. The goal is to make every marketing dollar work harder while building demand over time.
Stand out in your category
When customers struggle to tell competitors apart, price becomes the deciding factor. We create distinctive brands that challenge convention, shift perception and build lasting competitive advantage. Our work has helped redefine categories from bottled water and oat milk to mānuka honey, skincare, technology and spirits.
Create clarity for your brand
Growth often creates complexity. We clarify your purpose, positioning, structure and direction, aligning leadership and teams behind a shared vision. We also organise brands, products, services and messaging into coherent systems that are easier for customers to understand and easier for your organisation to manage.
Every business encounters moments of change.
The decisions you make during these moments can shape your business for years to come. We partner with organisations navigating growth, transformation and new opportunities, helping them make better brand and marketing decisions with clarity and confidence.
We’d love to hear about the challenge you’re trying to solve. Book a 15-minute introductory chat. No strings.
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Every engagement is bespoke. Some clients engage us to create a new brand or campaign; others treat us as an ongoing strategic and creative partner. Depending on the challenge, we might act as researchers, facilitators, advisors, creative directors or production partners, helping leadership teams navigate uncertainty, uncover new opportunities and turn ambitious ideas into reality.
DayMonthYear is one of New Zealand’s most awarded brand strategy and creative studios, partnering with ambitious organisations to navigate growth, change and transformation. Our expertise spans brand strategy, naming, brand identity, brand storytelling, packaging design, website design, brand architecture, creative campaigns and go-to-market strategy. We work with start-ups, founder-led businesses, established organisations, private equity firms and not-for-profit organisations across New Zealand and internationally to create brands that build trust, create distinction and deliver long-term commercial value.
DayMonthYear is an independent brand and creative studio based in Auckland, New Zealand. For more than 25 years, we’ve helped create and shape brands through strategy, identity, packaging and communications.
Our clients come to us at very different stages. Sometimes we’re helping a founder launch a single-product business. Other times we’re creating a new venture for a major international organisation. We believe the right brand and strategic foundations can create a compounding advantage across product, marketing, culture, growth and long-term value.
We’ve helped build brands for businesses that have grown from zero to more than $10 billion in combined value, including around $500 million in mergers and acquisitions. Behind those outcomes is an approach developed, tested and refined over decades of helping organisations grow.